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Lessons Learned from my Launch

If you’ve been paying even cursory attention over the last few weeks, you will likely have seen that my campaign launch was coming up. In fact, it was yesterday. I think it’s important to reflect on events and the lessons learned from what occurred during my launch.


Without question, it’s going to be a good idea in future to offer a discount for early ticket purchases, or at least free tickets to the raffle. The issue I had this time was that I set the ticket price as a flat fee, which meant that someone giving 12 weeks of notice would be paying the same as someone who gave 12 minutes! Economically, this makes little sense, so a staggered pricing that increases towards the deadline makes sense, especially if I retain the flexibility to let someone come along at the standard price.

I definitely made a rod for my own back with this one in terms of catering numbers, and as such I definitely overbought (what a shame!).

Lessons Learned from my Launch #1: consider pricing the tickets so that early birds get a discount.

Location, location, location

What’s a party without a venue? Well, we found out yesterday, when the owners of the venue that we had paid for and turned up to did not themselves turn up to let us in. It seems that they had accidentally put our booking down as a March rather than a February booking. This had been mentioned and corrected by me in January, but apparently it did not manage to get corrected on the community hall’s calendar.

After some drinking in the car park while we waited, we eventually decided that it was just too cold, so we decided that the best bet was to find an alternative venue. I don’t know if you know this (I didn’t) but there was a fairly major football match on yesterday, so most venues just weren’t available. As such, we needed a “volunteer” with a private residence not too far away who would be happy for a large group of political activists to turn up en masse.

Long story short, it was me. I was the “volunteer”. So we had an impromptu party at my house. Which I loved, by the way, so I might volunteer to do again!

Lessons Learned from my Launch #2: don’t deal with any venue unless you have a mobile number for the person who is in charge of letting you in.


The raffle went quite well, notwithstanding the fact that my photography was the least popular prize of all! That said, it makes sense to ensure that the person selling the tickets (thanks again, Sue!) knows the rules of the raffle first rather than asking how it works after selling 30 tickets or so. Luckily this was all sorted long before the problem became permanent.

Of course, it also makes sense to draw the winners before anyone departs, in case they have the winning tickets.

In this instance, I thought that two of our departed guests had one of the winning tickets, so I held it back for them, only to find out the next day that they did not in fact have the winning ticket. Who did?


Sue had the winning ticket. She’d sold it to herself, then forgotten to actually check whether she had won!

Lessons Learned from my Launch #3: Sue is great at persuading people to part with their money for raffle tickets. Sue is not so great at actually claiming the prizes she wins!


In spite of my fairly sarcastic tone in the lessons learned from my launch above, I genuinely had a great time. Having so many friends and family descend unexpectedly on my house was lovely, and it was great to have the Morassi Quartet playing in my lounge! Thanks to them, and also to Dom, who did amazing work in the kitchen to produce food for everyone.

Bring on the next one – maybe next time it will actually be planned as a house party!

Hazeena A

Ian, thank you once again for your support. It means a lot.

Thank you so much for [creating this petition] and so amazingly quickly!!!

You did a brilliant job on both the blog and petition. Some of the NHS staff were even impressed with the speed at which you addressed this, and I have had varying positive comments from friends who have read your post.

Hazeena A – Ruislip, Northwood & Pinner Resident

Sheena Y

Having worked with Ian I can say that I found him incredibly transparent and honest which I think would be rare and much needed in today political arena. He is also very clever, direct and a great communicator.

Sheena Y, former co-worker

Andy H

Ian is a very smart individual, but more importantly is honest and truly cares about people.

He is an unselfish individual and would absolutely have the public’s best interests at heart.

Andy H, brother

Luca M

I met Ian a few months ago for the first time and straight away I felt confortable with him and I thought: ” Ok I would trust that guy”.

Luca M, fellow speakers’ club member

Francisco V

Throughout the 12 years I have known Ian, he has always demonstrated to be very bright, kind and upright. I’ve seen all of these attributes in his personal life, for instance, in our sport association he volunteered as treasurer where he improved the overall system and costs as well as championing charitable giving & generous donations. He’ll definitely make a difference in a bigger role in politics.

Francisco V, fellow jū jūtsu instructor and friend

Irene H

You have the moral integrity and high standards in all aspects of the requirements of your potential constituents. You will stand up to injustice and defend those deemed to have had injustice against them. You are committed to environmental change and to look after the less well off in society.

Irene H, mother

Graham C

First and foremost, your personal ethos of kindness and care for others is your top qualification. That you are also highly driven with a need to be productive, and understand very complex matters such as financial systems, makes you stand out.

Graham C, fellow jū jūtsu instructor and friend


You are one of the most principled people that I know. You are committed to making changes that support the most vulnerable in our society and you don’t give up when you know you’re fighting for what’s right.


Helen C

Unlike the rest of us who are disillusioned with the lack of honesty, morals, and the unfair and outdated ‘public schoolboy network’ displayed by this government, you have decided to stand up and make a difference.
Your constituents couldn’t have a better candidate.

Helen C, Aunt

Miles H

Having known Ian for a number of years during which we worked closely as Financial Advisers, I am confident that he would make an excellent MP. Ian is an intelligent man who has the ability to absorb, understand and manage complex information quickly; I have, on many occasions, witnessed him do this whilst retaining the ability to explain it, in a manner which is easy to understand.

I have seen Ian display the courage of his convictions on a professional level, where he has put the clients needs before that of the company and have no doubt he would carry this attitude into public life.

Ian and I have disagreed on politics in the past, but he has always listened carefully to any position and taken time to offer a thoughtful response. If he became an MP I am sure his constituents would benefit from an effective and hard working representative.

Miles H, former co-worker

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